Adidas has a secret weapon to beat Nike — and it's just about ready to deploy it Adidas isn't worried about ebbing demand for its classic models — it has other tricks up its sleeve.

Adidas executive reveals a huge advantage that's helping it beat Nike and Under Armour While its competitors are struggling, Adidas is surging.

Nike is still cooler than Adidas, teens say Google released a report this week called "It's Lit," ranking which brands are most cool among teens. Nike outranked Adidas, but Adidas beat Under Armour.

How Adidas finally became cool again It took more than just Kanye West's star power to propel Adidas forward.

Adidas has just hit a huge milestone in its American comeback Adidas has regained its number 2 spot in US market share.

These sneakers are the reason Adidas just toppled Under Armour Adidas has reclaimed its position in the world of athletic wear.

Adidas reveals a massive turnaround plan to overtake Under Armour that includes hiring robots Adidas needs to turn things around.

A young Michael Jordan wanted Adidas for his shoe deal. Adidas passed. A tale eerily similar to what unfolded in the 1984 NBA draft.

How Adidas Aims to Get Its Cool Back Adidas wants to end its long slump in the U.S. Its new U.S. chief’s challenge: Adidas isn’t cool in America, and cool is what sells sports gear.

Adidas Is Going On A Massive US Spending Spree, Sponsoring Up To 500 NFL And MLB Players Adidas wants to move up from its number three position in the US, behind Nike and Under Armour.