Facebook Now Offers New Features to Help Elected Officials Talk to Their Constituents Eight months after an election that spotlighted the political downsides of its social media services, Facebook is launching three new features aimed at ...

Facebook wants to launch its big attack on TV next month — here's what we know Facebook has kicked its push for TV-like shows into high gear and is aiming to launch its first slate of original programming in mid-June.

To compete with YouTube, Facebook is preparing to launch connected TV apps Facebook wants its users to upload and consume more videos, and it's making a couple of changes to the way that it displays and distributes those videos...

Election Day Causes Facebook 'Unfriending Frenzy' The U.election was responsible for 10b likes, posts, comments and shares on the social medium from March 23, 2015, through November 1, 2016, according to Facebook.

Facebook's Slack Rival Will Reportedly Launch Next Month The social network is about to launch its business-focused vertical Facebook at Work.

What Do This Season’s Political Books Tell Us About the Election? The divisions on display in this election year are not unique in our history. This season’s books offer insights on how we got here.

New Facebook video tab will track the performance of posted movies Facebook admins already know that video is a big traffic booster. But it’s hard to quantify. Now, Facebook has announced a new videos tab in its Page Insights that will…

Will Giving Twitter Marketers More User Data Help Them Spend More? Twitter is hoping to help marketers better understand their Twitter audience by adding a tool that will give them deeper user behavior around organic tweets.The audience insights dashboard tool adds some similar insights as the Facebook advertising p Read more ... latform with aggregate information of user demographics, interests, and purchasing behavior as well as what television shows users watch and their mobile usage. These new insights are expected to help advertisers identify a more relevant audience for upcoming campaigns on the platform."You can also use audience insights to learn more about your followers and the people who engage with your Tweets, and then tailor your targeting and content accordingly. For instance, if you’re an app developer and see that the majority of your followers use an iPhone, you can make sure your rich media is tailored for that device," a Twitter blog post about the new insights states. Will these new insights help boost advertising on Twitter? ...

Facebook Takes On New Role: Marketing Consultant Facebook has found a new use for its trove of user data: helping companies get feedback on their products and glean information that can help refine their marketing.

The Future of Insights The hardest problem is connecting data to meaningful insights and allowing businesses to gain valuable insights.