Fitbit Blaze vs. Apple Watch: Fittest Smartwatch? Fitbit's new $200 smartwatch competes directly with the $350 Apple Watch Sport. Which one is best for your wrist? WSJ's Joanna Stern reviews the two options. Photo/video: Drew Evans/The Wall Street Journal.

Fitbit launches Alta, a fashionable bracelet-like activity tracker, for $130, shipping in March Fitbit puts fashion first with Alta, its newest activity tracker — Fitbit's unveiling of the new, not-exactly-attractive Blaze fitness watch …

FitBit unveils the Blaze, its answer to the Apple Watch

Fitbit is looking to be competitive with the Apple Watch Today at CES 2016, Fitbit has unveiled the latest generation of its smart fitness watch in the Fitbit Blaze. With the Blaze, the company is looking to be..

Fitbit’s Stock Plunges After It Unveils Its Answer to the Apple Watch This post originally appeared on Business Insider. Fitbit shares are down more than 10 percent on Tuesday, following the unveiling of its new Blaze fitness

Hands-on: Fitbit Blaze adds style to the substance, but sorely needs apps

Fitbit Unveils Blaze Faux-Smartwatch, And Wall Street Doesn’t Seem To Like It Fitbit revealed a $200 wearable device, called the Blaze, at CES in Las Vegas.

Fitbit Blaze unveils red hot fitness watch — and it looks a lot like the Apple Watch The Fitbit Blaze fitness watch is smarter and all about style.

FitBit unveils the Blaze, its answer to the Apple Watch

Fitbit Unveils Blaze Smart Fitness Watch With Color Touch Screen Today at CES 2016, Fitbit has unveiled the latest generation of its smart fitness watch in the Fitbit Blaze. With the Blaze, the company is looking to be..