Sprinklr launches major push into customer experience Sprinklr, the unicorn startup with a valuation of $1.8 billion, announced a major update today, which shifts the company's focus from a pure social signals..

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MMA bout ends after strange 'double knockout' Awsome double ko tonight at #shamrockfc A post shared by William Joplin (@thearmadillo1) on Mar 11, 2017 at 6:11pm PST //// //]]>// A minor-league MMA bout in Kansas City, Mo. ended in the weirdest manner possible on Saturday, when both fighters... Read more ...

Sprinklr acquires LittleBird, a tool for finding experts on anything via Twitter New York marketing tech firm Sprinklr has acquired Portland-based LittleBird, according to Sprinklr founder and CEO Ragy Thomas. LittleBird was founded in..

Meet Sprinklr, The Billion-Dollar Startup That Cracked Social Advertising

Sprinklr Acquires Booshaka For Smarter Audience Targeting Social media company Sprinklr has acquired Booshaka, a company aiming to give businesses a better understanding of their audience. Specifically, Booshaka has built "one-click connectors" to pull customer data from services like Marketo, Shopify and S Read more ... tripe, then use that data to build audience segments for ad campaigns on Facebook and Twitter. Simon Mansell, Sprinklr's general manager of paid and services, said that by integrating Booshaka technology, the company can bring in customer data from, say, ExactTarget, then combine it with social listening data to create "a profile of that person," putting them in a segment based on their interests and likely business value. That, in turn, allows Sprinklr to improve social ad targeting, and over time, the data could be used in areas beyond advertising. "The macro thing is that marketing tech and ad tech should come together," Mansell said. "The bridge between ad tech and marketing tech is audience management — basically, bringing in ...

Sprinklr buys Get Satisfaction to add customer feedback to its social media platform Sprinklr, the social media management company that vaulted into the "unicorn club" last month after it raised $46m on a $1b+ valuation, is making an..

Social Media Management Company Sprinklr Raises $46M, Now Valued At More Than $1B Sprinklr just announced that it has raised $46 million in new funding, at what it says is a valuation of more than $1 billion. The round was led by..