Forbes Vevo's strategy to step outside YouTube's shadow just might work.

MTV Prepare for tomorrow's Video Music Awards by watching the nominated videos on Vevo! http://on.mtv.com/2bsdkM4

Mashable - Business A match made in licensing heaven.

Techmeme "Vevo today has over 160K videos which see, on average, 12B monthly views worldwide. However, as more users watch on mobile and connected devices, the company has a shot at carving out its own niche and grow it dedicated user base. To do so, it will Read more ... need to get users interested in using its standalone app instead of seeking out its content on YouTube. Vevo’s revamped look-and-feel combined with these more powerful personalization features is a good first step at that."

TechCrunch 7 of 10 employees from Showyou are joining Vevo as part of the deal

BuzzFeed Music Most people know Vevo as a YouTube channel for music videos. Vevo wants to change that.

BuzzFeed Tech Most people know Vevo as a YouTube channel for music videos. Vevo wants to change that.

TechCrunch Vevo is rolling out a completely revamped mobile app

Είμαι ένας θεός BRAND NEW TRIBUTE MUSIC VIDEO FOR #PAULWALKER #SHARE #RETWEET #FASTANDFURIOUSFLOW http://www.vevo.com/watch/irome/Fast-Furious-Flow/QMGR31507486

Michael Meighu Sorry.. #London's #AlexThomas is as hot as #SergeiPolunin. I maybe a bit biased!!! http://vevo.ly/7dHoyx Eye catching #interpretative #dance. #Hozier #takemetochurch #letsflytothemoon