Viewers Complain About Too Many Olympics Ads, But Volume Actually Fell Many consumers took to social media to complain about the frequent ad interruptions during the opening ceremony of the Rio Olympics. But commercial time was actually down almost 19% from the 2012 London Olympics, indicating that viewers have grown le Read more ... ss tolerant of advertising.

NBC's 2016 Olympics TV Ratings Disappoint The opening ceremony for the 2016 Rio Olympics and the first few days of competition have so far, seen a sizable drop in TV audiences compared to the 2012 Summer Games in London. Photo: Getty Images

NBC Fails to Score Gold with Olympics Opening Ceremony The opening ceremony of the 2016 Olympics in Rio drew 26.5 million viewers on Comcast Corp.’s NBC on Friday night, a 35% decline from the record-setting audience for London’s opener in 2012, which attracted 40.7 million viewers, according to Niel Read more ... sen.

Why Rio Can't Out-Pop London's 2012 Olympics Closing Ceremony With the 2016 Summer Olympics in Rio underway, here's a look back at the poppiest closing ceremony thanks to the 2012 games, One Direction and the Spice Girls.

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