Will the Bao Dai Rolex Become the Most Expensive Rolex Sold at Auction? Again. Conservative presale estimate: $1.5 million.

Here's where the name 'Rolex' really came from Does the name "Rolex" actually mean anything?

Rolex released a new watch with a feature it hasn't used since the 1950s There hasn't been a moonphase on a Rolex watch for over 50 years, but don't tell the Rolex Cellini Moonphase.

Rolex is suddenly battling one of the biggest threats in history The emergence of high-end smart watches like Apple Watch Hermès might chip away at a key bloc of Rolex's costumers.

How 7 Rolex models got their unique nicknames Rolex collectors use a bounty of colorful and amusing language to describe their favorite watch models.

How 7 Rolex models got their unique nicknames Rolex collectors use a bounty of colorful and amusing language to describe their favorite watch models.

Top Ten Most Expensive Rolex Watches In The World 2016 Top Ten Most Expensive Rolex Watches In The World 2016 10. Rolex Submariner for Cartier 9. Paul Newman Rolex Daytona 8. Steve McQueen 1967 Rolex Submariner 7...

This 58-year-old Rolex just sold for $3.5 million and broke a huge auction record again This is the most expensive Rolex GMT Master ever sold, twice.

Here Are The Ways You Can Follow Every Hour Of The Rolex 24 The Rolex 24 at Daytona weekend is upon us, and a lot of hours means a lot of race coverage. But do not fret, and do not be overwhelmed. We’ve taken your watching options and put them in a neat, organized fashion. How kind of us.

This is the world's most underrated Rolex The Rolex Prince is not only not terribly well known — even to Rolex aficionados — it’s almost shockingly unknown.