Skittles tried to capitalize on Pride month and its campaign just blew up in its face Oh god, no.

Brands want to capitalize on 4/20 munchies. Pot advocates say it’s time to grow up. If you make food that’s baked, or comes in a bowl, well, the ad copy writes itself.

Brands want to capitalize on 4/20 munchies. Pot advocates say it’s time to grow up. April 20 is the day when corporate-sanctioned pot puns fly high on Twitter.

Here's which brands get the most and least respect People admire brands like Tropicana and Campbells. They detest brands like BP and Marlboro.

The Way We Experience Art Is Changing--And Brands Can Capitalize On The Disruption

The Way We Experience Art Is Changing--And Brands Can Capitalize On The Disruption We talked to some of the most forward-thinking influencers we know to find out why art is changing, and how brands should change with it.

Redefining ‘User Engagement’ in the Age of the Selfie The intersection between brands trying to capitalize on social media activity and people’s expectation of privacy has become murky.

Retailers’ Use of Their Fans’ Photos Draws Scrutiny The intersection between brands trying to capitalize on social media activity and people’s expectation of privacy has become murky.

In a zombie apocalypse, these brands have your back From Airbnb for refuge to Google Maps for avoiding hordes, expect major brand shifts during the zombie apocalypse.

Line Launches a New App to Connect Brands with Their Fans Mobile messaging service Line has launched a new app to allow business and personal brands to connect with fans, clients and customers. It's kind of like a branded Facebook page in an instant messaging format.