The Death Of Brand Loyalty: Cultural Shifts Mean It's Gone Forever The standard for brand switching is no longer the failure of a brand to perform.

What Is The Most Disappointing Car Brand? There are so many car brands out there that once stood tall and proud, but have now dissolved into irrelevance, with nobody really give the slightest crap anymore. What current car brand disappoints you the most? I’ll tell you the one that makes me Read more ... sick: it’s Chrysler.

The Brand Combining Political Activism With Everlane-Style Transparency Noah is the brand we need right now.

Is Trump Teflon? Most Say No as Brand Perception Takes a Hit The value of licensing the brand could probably decline “substantially” and may not return to pre-campaign levels, according to research.

How hidden design messages can boost brand engagement Is your brand in on the secret?

Why Nasty Gal's Founder Is Studying Red Bull's Business Playbook After nearly nine years of building the Nasty Gal brand, Amoruso is now aiming to make the clothing retailer's brand something that goes beyond fashion.

How subliminal and hidden design messages can boost brand engagement Is your brand in on the secret?

Twitter Unveils A New Set Of Brand-Centric Analytics Twitter is expanding its analytics product with the launch of what it's calling the Twitter Brand Hub. Even though it's a tool for Twitter advertisers, the Brand Hub seems less focused on specific ads or campaigns and more on the broader conversation Read more ... around different brands and products — though of course that data could help businesses see where they need to boost their visibility with ads. For example, Twitter introducing a new "TrueVoice" metric, which represents how much of the social media conversation is about a given brand, compared to their competitors. Here's how the company says it measures this: "We determine your brand's TrueVoice by first analyzing Tweets about your brand and those about your competitors. Then, we identify what percentage of these impressions your brand owns." The Brand Hub also includes demographic data — like gender, location and income level — about people tweeting about a brand, and lists the top "influencers" ...

The Worst Possible Name For Your Brand And Three Things You Can Learn From It Let’s say you want to come up with a great brand name for a new beverage brand you’re launching. You know what consumers are looking for, and you’re the..

How subliminal and hidden design messages can boost brand engagement Is your brand in on the secret?